Bloomberg’s reputation as a trusted news source for business and tech-related news is on the line due to its report of a possible Chinese hack that implicates several big tech giants in the United States.
It’s still an important discussion today despite being published weeks ago. However, despite calls from Apple to have the story retracted, Bloomberg has decided to keep it on its website, and that makes us wonder, again, if something is afoot.
Over a week ago, Tim Cook, the CEO of Apple, came out and denied everything Bloomberg had to say. But not only that, Mr. Cook called on the publication to retract its story, claiming that there’s no truth to it.
“There is no truth in their story about Apple,” Cook told BuzzFeed News in a phone interview. “They need to do the right thing and retract it.”
Despite his call for action, Bloomberg has yet to take action and appears to be standing by the story and their sources. What we’re looking at here is a possible battle of attrition between the two companies.
This is indeed a big deal and a historic moment for Apple, because the company has never called for publicly called for a story’s retraction in the past. It has done so privately, but never in public, so it goes to show how bothersome this issue is to Mr. Cook.
But on the other hand, we have to wonder, again, if there’s any form of truth to Bloomberg’s story. We’re not talking about a small publication here with nothing to lose, therefore, for the company to keep the report on its website, it probably goes to show that fire is somewhere in the midst of the smoke.
The problem is, then, how can we find out what is real from what is nonsense. With the United States government coming out to deny the claims made by Bloomberg, it’ll be difficult to prove the report as true without placing sources under the bus.
We expect Bloomberg to continue taking a beating from the government, tech giants, and the press, for the sake of protecting the identity of its sources.
Here’s what Bloomberg had to say to BuzzFeed News:
“Bloomberg Businessweek’s investigation is the result of more than a year of reporting, during which we conducted more than 100 interviews.”
“Seventeen individual sources, including government officials and insiders at the companies, confirmed the manipulation of hardware and other elements of the attacks. We also published three companies’ full statements, as well as a statement from China’s Ministry of Foreign Affairs. We stand by our story and are confident in our reporting and sources.”