While aiming to ramp up search-engine guided flow to your website, make sure you use the right SEO strategies. Get your act together, from domain name selection to tier-by-tier build-up and site relevance. Establish high authority and credibility, check quantity and quality of keywords and give out the right geolocation signals. The blueprint for action should begin from scratch – the domain name.
What Are Domain Names?
The dictionary defines “domain” as a field of action, thought or influence, a realm or region. In the field of computers, domains are a group of computers or devices on a network administered by the same protocol. The Domain Name name refers to the type of organization and/or geographical location. This is officially indicated in the suffix as in “.org”, “.com” etc.
These names are the exclusive internet addresses that are given to websites and can be read by humans. They consist of different parts:
- Top-Level Domain
- Domain Name
- Sub-Domain (Optional)
Top-level domain (TLD) is also referred to as the extension or domain suffix. Some examples of this include .edu, .net etc. Webmasters can create thousands of TLDs and these domains also include country names like .uk or .in. It occurs at the end of the name and gives an indication of the type of business and the country, region or territory that it is located in. The domain name is called the IP address. This is purchased by the organization or individual from registrars who register the IP address and allocate it to you.
This second level refers to the specific and particular location of your website. The importance of this level in your domain name is that search engine algorithms use these unique terms to rank your website. However, excessive and perfect-match domain names tend to fall foul of smart Google algorithms. That’s why you need to find the right balance between relevance and targeting when you choose your domain name. To give an example, in www.apples.com “apples” is the domain name.
The combination of TLD and domain name together form what’s called the “root domain.” This is also known as the website address and serves as a base to build individual pages or subdomains. It remains the top page in the hierarchy of your website and is usually designated as your homepage. Whenever you build more pages or subdomains, the root domain must feature so that these additional URLs remain under the umbrella of your website. That’s why you’ll never find two different websites with the same root domain.
Root domains help you keep track of the inbound traffic on your website more accurately. For instance, apples.com has to be included in each page of your website.
Finally, the subdomain or third level name is an optional feature that can be added or omitted from the root domain. If they’re added, they are placed before the root domain and separated from it with the help of a period. An example would be www.apples.com with the subdomain ‘www’ or apples.com without the subdomain.
SEO Strategies To Use When Buying Domain Names
To break into the big league, keep these tips handy while shopping for domain names and registering domain names using Shopify:
Unforgettable: Brief, catchy, memorable domain names that can be spoken and written easily are the most effective. Humans tend to remember unusual names but they shouldn’t be too difficult to memorize. Names with fun and positive feel-good associations, that are easy to pronounce both mentally and verbally, are great. In general stuff that doesn’t work includes numbers, special characters, long names, obscure spellings and the like.
Avoid Keyword Blitzing: While ensuring that your domain name stays relevant don’t fall into the trap of going overboard with the keyword factor. Today, search engines have wised up to this tactic and some like Google tend to associate it with low-quality content. Instead of rising up in rank, your page could face de-prioritization. Stay away from using hyphens in your domain name. Striking the right balance pays off in the end.
Non-.com Domain Choices: Chances are that the .com domain name of your choice isn’t available. The webmaster then provides other alternatives, but it’s wise to stick with better known TLDs like .net or .co rather than .biz or .info etc which are less common and sometimes linked to spam.
Organize Your Content: Sort your link-rich content into subfolders instead of placing them in separate subdomains. This makes the pages easier to locate and use.
Age Is Just A Number: Keeping your domain status renewed is only for convenience and it has nothing to do with rankings.
Domain Migration: When servers are upgraded, data has to be shifted to new systems, web admins have to migrate your website’s data without loss of security. You’ll have to factor in the SEO redirect aspect too.
Whatever your business or website name, ensure to factor in the above-mentioned SEO tips to stay relevant and on top of the SEO rankings.