Lamborghini Showcases the Urus Crossover

Lamborghini has long been teasing the arrival of a cutting edge sports utility vehicle to start off its crossover segment, the Urus. The brand which is mostly known for astonishingly fast supercars has mostly been targeting rich one-percenters with middle life crisis toys, or financially able car enthusiasts. The Urus is quite the game changer for the brand merging together family driving and the high velocity theme accompanying its first name.

Source: Drive

The expectations are allegedly so high with this installment, the plant in Sant’Agata Bolognese has doubled in size from 80,000 to 160,000 square meters so as to accommodate the production line of the Urus. According to the Automobili Lamborghini Chairman, ‘the Urus elevates the SUV to a level which was not previously possible.’ It is a combination of intense development and passionate skill in order to create something that is just as refined as the usual offerings in the city as it would be off-road.

Urus Engine and Drive-Train

The Power-train entails a front mounted 4.0 liter V8 twin turbo engine churning 650 horsepower with a maximum of 6800 rpm. 0 to 100 km/hr is achieved in 3.6 seconds which is a great deal faster than its Porsche Cayenne diesel counterpart, making it the fastest accelerating SUV in the market and probably one of the fastest overall with a top speed of 185 mph. the stability is secured by advanced four wheel drive system.

The driving dynamics have also been set to different environments and weather conditions. Safety packages are undoubtedly top of the range with lane keeping, departure and camera sensors available depending on the trim.

Aesthetics Inspired by the Sports Car Versions

The Urus retains the two thirds body, one third window ratio even though it provides more space on the inside for the driver and passengers. There is also a dynamic coupe like sly line which is then accented by the frames doors. This places emphasis on the common brand characteristic of the lower front end.

Source: Road and Tracks

The Italian is detailed on the Y shaped front air intakes as a hint of Italian flamboyance in the engineering. This is complemented by high quality leather, alcantara, carbon fiber and aluminum which are also customizable depending on the preferences of the buyer.

Ride and Comfort

It would seem they managed to do just that with the Urus. Apparently, it is well rounded, from ride comfort to road noise. The Urus seems surprisingly able to cope off-road according to several media inspired tests though it is unlikely that anyone would be willing to treat their prized possession like a jeep.

Source: SWAGGER Magazine

In spite of its size and weight at about 2.2 tones, the Urus seems to be quite agile, as it is quite planted even at high speeds, reminiscent of a Range Rover and quite a good try for Lamborghini considering its first crack at the SUV segment. The interface is also decidedly Lamborghini in its design though there are undertones of the parent company, Volkswagen. It is all that can be expected from an SUV with a $200,000.