Autonomous Software Systems Could Redeem BlackBerry

The BlackBerry QNX product group is pushing to dominate futuristic autonomous cybersecurity systems. According to the company’s Chief executive officer, John Chen, it is re-inventing itself in order to fend off potential competitors.

We want to be the operating system for the car, period, he stated. Furthermore, the manufacturers will primarily work on developing real-time operating system whilst tightening cybersecurity.

Source: crackberry.com

Basically, the QNX embedded systems will be able to detect, notify and block malicious attacks. This will be void of whether they are unintended or planned.

BlackBerry Has Tagged Along Valuable Partners

In a field with so much to learn and borrow from the niche leaders, automobile companies have opted to strike partnership for better results. This is no exception for BlackBerry QNX who are partnering with other hardware and software gurus.

Last year, BlackBerry signed a deal with Chinese internet giant-Baidu for self-driving technology. The partnership encompasses the adoption of QNX, to guarantee cybersecurity, in Apollo self-driving mechanism. This was a move in the right direction as Baidu injected $1.2 billion in autonomous vehicles.

Source: blackberry.com

Other partners include Land Rover, Qualcomm, NVidia, Aptiv, Denso, and Bosch.

How BlackBerry QNX Intends To Conquer Autonomous Software Division

For starters, BlackBerry already has cyber-security software known as Jarvis. This software scrutinizes and scans for vulnerabilities in software embedded on self-driving machines. The selling point here is its capability to detect these threats before the software gets into the car. Additionally, the software picks both unintended human error and malicious attacks.

CEO John Chen confirmed the shift emphasizing that the company will henceforth deal with software and cybersecurity services. “We’re talking about literally hundreds of millions of lines of code and automakers will be responsible for making sure it is all up to industry standards and secured against attacks from cyber-criminals. And, of course, able to run, flawlessly, in real-time, while a car is traveling anywhere from 30-80 miles per hour,” stated Rupen Chanda, Vice President of engineering at BlackBerry.

Tapping Forthcoming Opportunities: Autonomous Car Systems

Let’s face it the driverless sector has attracted multiple companies both in hardware and software production. In this case, BlackBerry seeks to be more visible in the software platform but has to stand up to rivals such as IBM, Green software Hills, and Irdeto.

In 2010 the company invested USD$200 million to purchase QNX. Moreover, it’s anticipated that BlackBerry will dedicate USD$79 million and 1000 workforce to spearhead the projects. However, there are unanswered questions such as how QNX blends with other compartments.

Source: YouTube

Surmounting The Insurmountable

The greatest headache that BlackBerry QNX faces is to merge the different components in terms of hardware and software from different manufacturers into a single functional autonomous car.

Despite the steady popularity of autonomous vehicles, the market is not fully commercialized. BlackBerry is getting into a field where other companies are cautious in the approach used.

Nevertheless, BlackBerry is optimistic about the autonomous vehicle market evaluation and the potential it offers to get it back to the top perch. A position it once held in the smart phone industry.

This conviction is shared by Courville. Who is of the opinion that greater returns rest on after-sale services of autonomous vehicles. With a key focus on software and connectivity elements of the vehicles rather than the mechanical bit.

The goal of BlackBerry QNX is to be the operating system of choice in autonomous vehicles. A pie that BlackBerry is not ready to share with the circling vultures-read Green Hills Software and IBM. Once again BlackBerry got an early start over its peers.

Nevertheless, an early start is not a guarantee to leading the charts. It’s my prayer that harsh lessons were learned with the spectacular fail of the BlackBerry smart phone. Surely lightning cant strike twice on the same spot.