ESPN unveiled its new streaming service, which it’s calling “ESPN+“, on Thursday, April 12. The service will be integrated into a “re-imagined” version of the ESPN app, Disney says in a note with more details on content.
ESPN+ cost of $4.99/month (or $49.99/year) and will be integrated into a new ESPN App, as well as available through ESPN.com.
For ESPN+, the company is promising subscribers more than 190 MLB and NHL games, a year-round boxing schedule, more than 260 MLS games, college sports, PGA events, and more.
The new services is separate from ESPN’s current cable TV channel and programming, which will continue to be available via cable, satellite and telco distributors and through TV Everywhere apps.
In addition to live games, the ESPN+ service will offer original shows and film, exclusive studio programs and an on-demand library including ESPN’s 30 for 30.
ESPN share the ESPN+ logo for the first time today, too. The black-and-yellow logo still has the same font as ESPN’s logo, but with an added plus sign to the right of the text.
A Disney branded service featuring content from Disney, Pixar, Marvel & Lucas Film is scheduled to launch next year.
Both streaming services use BAMTech as their technical backbones.
Kevin Mayer, Chairman, Direct-to-Consumer and International, The Walt Disney Company said, “The launch of ESPN+ marks the beginning of an exciting new era of innovation for our media businesses – one defined by an increasingly direct and personal relationship with consumers. This new product reflects our direct-to-consumer strategy focused on combining our beloved brands with our proprietary, industry-leading technology to give users unparalleled access to our world-class content.”
For more details about ESPN+ – including further details about live sports, original and on-demand programming and more – will be announced ahead of launch.