Spotify May Be Working On Its Own Alexa Rival

Lately, the wave of smart speakers has become a force to reckon with as tech giants dash to launch their own sophisticated audio devices. The latest reports indicate the likelihood of Spotify joining the big boys in the race.

According to an advert, first spotted by Music Ally (published by Guardian), Spotify is offering new slots for Senior Project Manager: Hardware and Product manager, Project manager: Hardware production and engineering.

“Spotify is on its way to creating its first physical products and set up an operational organization for manufacturing, supply chain, sales and marketing, read in one of posts.

It’s speculated that Spotify is outsourcing for firmware and software to integrate in its smart appliance. However, these reports are neither confirmed nor denied by Spotify management.

Hungry For a Piece of the Action

With the evolution of smart speakers’ steadily peaking pace, tech giants have made a dash for the technology. Already in use is Google’s Alexa ($149 to $199), Amazon Echo ($50- $400), Sonos and Apple’s Homepod speaker.


Interestingly, the Homepod is designed to only support Apple music thus restricting other music venues. It’s on this premise that innovation analysts predict that Spotify intends to jump in and produce its own smart speaker. If Spotify makes to develop the speaker then they stand to win big in terms of more users and subscriber on its avenue.

Good Run for Spotify Application

From the onset of the software app, back in 2006, the company has been able to curve its way up and emerge as one of the biggest subscription- based music streaming. How did Spotify get here? The company decided to provide an alternative for music lovers to pick their own songs and create playlist. Prior to its entry, music streaming services were available on iTunes, Last .fm. and Pandora.

So far, Spotify host 70 million subscribers and an additional 140 million active users bringing the valuation of the company to about $15 billion. It’s these numbers that saw the revenue collected from music streaming shoot to $2.5 billion in the first half of 2015.

Additionally, Spotify has an app for musicians and artists to enable them track metrics of their listeners. Aside from this, the app makers have acquired a number of startup companies such as Mediachain Labs, Sonalytic, Mighty TV and Niland. All these acquisitions are expected to boost the technology expertise required for purposes such as artificial intelligence.

If this is not enough achievement, the company recently decided to join the New York Stock Exchange. The decision to go public means that their overwhelming potential in the firm.

Long Shot

Going by tech analysts hypothesis, it is unclear as to what Spotify intends to do with the new unit. All in all, the Swedish- based firm will have to come up with a top- notch product. Why do I say so? Well, the present manufacturers such as Google, Amazon and Sonos have adopted artificial intelligence to their own smart appliances.


Furthermore, the market is scarce of tech companies who’ve launched smart speakers. This depicts the complexity Spotify is entangled if they really intend to release their own Assistant.

Entangled in Controversy

Just like other global companies, Spotify has had its fair share of misfortunes. The biggest of its shortcomings crawls from legal cases against the subscription- based application. It is reported that the law suits amount to $1.6 billion.

Previously, the application makers had hyped the release of Snapchat “like” spectacles but later back fired.

What Next for Spotify?

Following the new reports it is highly anticipated that the company will introduce new hardware to the market. However, a lot of queries are yet to be answered such as: Will Spotify launch its own Assistant- similar to Google Assistant? Will the hardware accommodate users streaming on other music platforms or only on Spotify app?

It’s on this note that music and tech enthusiasts are keen to monitor on the company’s progress we head to the better part of 2018.