French automotive brand Renault recently claimed it wanted to introduce its electric car line-up to the Indian market but will wait for clarity from the government concerning policy. This comes soon after the launch of the limited edition KWID hatchback in partnership with Marvel. Renault India branch CEO Sumit Sawhney claimed the company has global-reach and the current objective was to distribute its electric line-up into these markets.
Until clarification is provided, a clear road map is required as the firm would need to place sizable investment for a new vertical. Till then, it will keep rolling out the conventional engine models in the segments where it has not been adequately represented. Even though they have the technology for the electric line-up ready, they will not introduce these vehicles into the country and the region until there is a legal baseline concerning such models as clarified by the governing authorities.
Getting the Government to Sign Off
Sawhney also mentioned the importance of knowing the level of government support for infrastructure and charging stations before they proceed with the investment in this market. it would be a tall order to let Renault bare the cost of also doing this, thereby eating into potential profits and paving the way for other companies that have been eyeing the market for many years but shied away for the same reasons.
The company is going to be showcasing electric models from its global line-up in the upcoming Auto Expo which will be held from the 9th to the 14th in a bid to attract momentum from the market and traction from the government.
The KWID Super Hero Edition which was recently launched is available with a 1-liter engine with both AMT and manual configurations. It also two iterations which are inspired by Marvel characters, Captain America and Iron Man. The model was designed locally at the company’s design studios at Chennai and Mumbai. The normal iterations will be offered on Amazon at RS 9,999; however, the limited edition will be available at an incremental rate of RS 29,000 on the top end variant.
Renault and India
The entry level of the Renault Kwid has managed to sell over 2.2 lakh units in the market, thus coming against favorites like the Datsun Redi GO and the Maruti Suzuki Alto for the past 3 years. During the past year, Renault retailed at over 1.14 lakh units where the wholesale was 1.12 units for the Duster and Kwid which were the main offerings. In the 2018 season, the Renault has set its target at consistently being at over one lakh units this year.
At the present, it would seem that Renault holds the 7th position in the passenger vehicles segment within the Indian market and it will be looking to close the gap with the introduction of the EV segment to the economy. The company will also be introducing a petrol version to the newly rolled out Renault Captur SUV during the coming week. Sawhney maintains the company’s customer-centric approach will exceed client expectations through design quality and innovation.