Will We See A 4K Apple TV Next Month?

If Apple launched a 4K Apple TV, I would never come out of my house again – and I would urge everyone else to do the same.

I love my all of my Apple products. So much so that my entire life can probably be accessed from any one of them (thanks, iCloud!). I’m not the type of fanatic that has to buy the latest product from the iPhone maker as soon as it hits, but I do like my electronics to be up-to-date and get the job done. That being said, a 4K streaming box from Apple would most likely cause me to stand in line before launch day as if it were January 9, 2007 all over again.

At the WWDC conference in June, Apple’s CEO Tim Cook said “you’ll be hearing a lot more about tvOS later this year,” referring to the Apple TV’s operating system. Is this what he meant?

Goodbye High Definition

As time goes on, we as consumers grow more and more needy in terms of quality and expectations from the devices we use on a daily basis. Like any company, Apple works hard to keep up with us. By introducing a 4K Apple TV that can give us the clearest entertainment experience, Apple is really upping their game.


HDTV has become the norm across many devices – Roku and Chromecast, as well as Sony and Samsung’s streaming boxes, to name a few – and, to say the least, we’re getting tired of it. We want more from these little gadgets. Finally Apple may be stepping up to the plate and giving us exactly what we desire.

A 4K Apple TV would make perfect sense right now

2017 has been a year of firsts for Apple as far as the entertainment industry goes. The company acquired the licensing rights to James Corden’s Carpool Karaoke back in July of last year, and followed it up with the longest wait ever. Since then, Apple hasn’t slowed down much. The tech giant has been in talks with quite a few companies to introduce more original content to its arsenal. Right now, Carpool Karaoke can be found on Apple Music, but if there are more shows added to the company’s repertoire, it would be wise to expect an Apple-produced Netflix-esque service to launch soon.

Apple’s services business, which includes the App Store and Apple Music, is its fastest growing unit and generated 16% of the company’s sales in the most recent quarter. Per the latest reports, Apple has already set aside over $1 billion to find a curate entertainment content. If that doesn’t tell you they mean business, I don’t know what will.


With everything Apple is currently doing in the TV/movie world, introducing a 4K enabled product would be a sensible next step. Of course, the device will only work in conjunction with a television that can provide the visual quality. Don’t worry, I’ve already started bargain hunting for my next one. Go big or go home, right?

According to Bloomberg, Apple has a very good reason to get into 4K quality right now. The company is seeking to “revive its video ambitions” with the upgraded device, as the original one hasn’t been doing as well as its competitors. There’s no word yet on price, but we’ll find out soon enough. Can it be September already?!