IBM Challenges Amazon Alexa With Watson Assistant

Source: IBM

The tech industry today is overrun with devices with some form of the digital assistant. This is a market made popular by Amazon with its Alexa products, and now it seems as if IBM is moving to enter the market with Watson Assistant.

IBM has been on the forefront of artificial intelligence for quite some time. Probably the main reason why it’s technology has failed to make it to the consumer market, is due to IBM being an enterprise provider than anything else these days.

Source: IBM

Watson Assistant Inside Your Everything?

But that could change very quickly with Watson Assistant as the company has decided to share this service with companies looking to add a digital assistant to their products.

Just imagine going to a hotel, only to have the doors, the air condition, and even the entertainment system, linked to Watson Assistant. The ability to speak and watch things automatically happen before our very eyes is something we’ve only seen in films, but it’s becoming reality with every passing day.

It’s an interesting an idea because Amazon is working with several companies to have them integrate Alexa into their products. Microsoft is attempting a broad partnership with Xiaomi that could see Cortana becoming the main voice assistance in the Chinese company’s smart speakers and Android smartphones.

Source: IBM

What Makes Watson Assistant Unique, Then?

It’s all about the service being a white label product. You see, unlike Microsoft Cortana where the user must utter the words, “Hey Cortana,” or “OK, Google,” IBM is giving partners the option to add their own words, and even their own animation.

Additionally, clients will also be given the ability to train Watson with their own datasets. Furthermore, the former chip giant says it’s easier to add commands and relevant actions when compared to the current crop of services on the market today.

What’s also important about Watson Assistant, is the fact that companies will have the ability to keep any data collected without having to share it with IBM. The same cannot be said about Alexa as with every third-party integration of the service, Amazon collects all the data for itself, and that sets a bad precedence.

Key Solutions the IBM Service Brings to the Table:

Watson Assistant for Automotive – A solution to connect your vehicles and your drivers through a virtual assistant that also connects them to the world around them.

Watson Assistant for Hospitality – A solution to transform your hotel room with a virtual assistant that engages your guests in a new way.

Outside of keeping third-party data out of the hands of big tech giants, Watson Assistant, which is derived from Watson Conversation, doesn’t bring anything unique to the table, which is quite unfortunate.

IBM, then, will have to work hard if it wants to surpass Amazon Alexa in the business space. For now, the ability for corporations using this service to hold on to all data collected should be more enticing than extra features that will come with time.