Apple may have actually done it. The iPhone maker could have very well gotten rid of its current – and future – competitors once and for all. To all of the iPhone cloners and Android lovers out there, your moment may be over thanks to Apple’s new A11 Bionic chip in the upcoming iPhone 8 and X models.
A plethora of tests are run on a device whenever a manufacturer announces it, and the iPhone 8 and X were no different – except for the fact that the results were so jarring that the even the most reputable sources in testing can’t believe what they saw. Geekbench, an application that shows us just how powerful (or not so powerful) processors are in different devices, was surely thrown back by the results they came across.
“In fact, with Apple’s new flagship iPhone models running more than 50% faster than top of the line Android handsets in some tests, Primate Labs founder John Poole can’t help but wonder why we’re only seeing huge performance improvements emanating from Apple,” Yoni Heisler of BGR reports.
What’s so great about the A11 Bionic chip?
Many consider Apple’s new chip to be some kind of marketing gimmick – which is exactly what we’d expect from manufacturers who are just trying to get their newest device the majority of attention in the consumer market. In reality, the newest processor in the long line of innovative chips that Apple has to offer is actually performing off the charts. Literally.
Per a report by MacRumors, the A11 Bionic chip is more powerful than the one inside the new MacBook lineup. The test run by Geekbench shows that even the past chips used by Apple are still holding strong, too. The iPhone 7 chip, A10X, is still faster than the upcoming Samsung Galaxy Note 8. Apple’s chips seem to perform better in real-life situations, so how does the A11 Bionic chip stack up?
“If you subtract out the efficiency gains from removing 32-bit support, you’re left with maybe very roughly a 15% improvement in CPU IPC for the big cores, assuming equivalent clocks to the A10. Apple could have pushed performance and efficiency further, if not for 10FF being really bad. The era of the hyper Moore’s Law curve in mobile is officially over, in my opinion, though maybe the A10 already signaled that. It’s all rough sledding from here on out, based on the state of foundry challenges,” according to the MacRumors report.
What does this mean for the competition?
There are countless iPhone clone makers and competitors out there. Every time Apple announces a new device, these competitors are quick to point out everything the newest iPhone cannot do instead of everything it can. That strategy seems to have caught up with itself – and not in a good way. Apple’s new A11 Bionic chip means business and it’s not going anywhere anytime soon.
Samsung and other Android phone makers will always be around, but if they can’t catch up to Apple’s ever-growing innovation and unbeatable marketing strategies, maybe it’s time to go back to the drawing board and revisit their plans. Perhaps creating a device that won’t blow up should be a priority, too.